Kids consumption of electronic media is increasing day by day. It is leading to technology addiction among children. The electronic media has demonstrated potentially profound effects, both positive and negative, on children′s cognitive, social, and behavioural development. Now days we all observe that this generation kids are highly exposed to screens due to easy access to mobile phones and popularly the social networking. In this era. We can't keep ourselves or our children away from these devices so we can try to minimise the impact of these devices on our children. Children learn a lot of things in their early age, as the first two years of a child′s life are crucial for their overall development. Hence, too much of kids exposure to electronic media will affect the way they think and act. We need to find ways to optimize the role of media in our society, taking advantage of their positive attributes and minimizing their negative ones. To understand better how to reverse the negative impact of electronic media and make it more positive.